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Flipping the Turf Industry Upside Down: How Sunshine Turf Is So Affordable.

Updated: Jun 12

Have you ever wondered why some artificial turf companies seem to charge an arm and a leg while others offer similar products at a fraction of the cost? A quick Google search will show that artificial turf prices vary between $2 and $20 per square foot. If you’ve been in the market for artificial grass, you might have noticed this discrepancy and wondered how it’s possible. Today, we’re lifting the curtain on the turf industry, revealing insider knowledge from someone who spent years working within it.


Our source? Someone who spent eight years working at one of those big-name turf brands before operating two dealership locations and eventually branching out to start something different. And here’s the kicker: they walked away without ever signing a non-disclosure agreement, allowing us to share the industry secrets they’ve uncovered.


The traditional model in the turf industry involves a convoluted supply chain that drives up costs for consumers. It goes a little something like this: large turf brands have long standing multi decade deals with manufacturers to produce turf exclusively for them. These brands then mark up the price and sell the turf to their dealerships, distributors, or franchisees, who in turn mark up the price before selling to the end consumer.



These brands often enforce multi-year contracts with minimum annual requirements on their dealerships, forcing them to push volume onto customers, sometimes even exaggerating the size of the area needed to be turfed. It’s a classic case of business pockets getting filled before the product reaches the customer.


Sunshine Turf is flipping this outdated model upside down. We operate in a new era of transparency and efficiency. Instead of relying on one manufacturer, we source our turf from five different US-based manufacturers, leveraging bulk deals and discounts to offer unbeatable prices directly to our customers.



Gone are the extra dealership fees, commissions, and layers of markups. We don’t allow ourselves to be strapped in to contracts with minimum volume requirements and multi year obligations, ensuring that you only pay for what you need. No inflated square footage estimates, no layers of mark ups. We are talking about competitive pricing straight from the top manufacturers – just honest, transparent pricing.




So why choose Sunshine Turf? Simple: we offer the highest quality artificial grass paired with world class installation, at the best prices. Say goodbye to the inflated costs and opaque pricing structures of the past. Experience the Sunshine Turf difference today. Fill out the form to talk with an expert and schedule a free estimate.


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